KCNY attracts a wide spectrum of consumers in both age and attitude and is designed with the contemporary woman in mind. Sophisticated femininity is at the forefront of the collection, exemplifying a modern way to wear the latest swimwear trends. Textured and diverse prints and solids, along with detailed trims enhance the unique and fashion-forward styling. The collection is designed around the motto “It’s what’s inside that counts.” Most of the collection has built in support technology that adds fit enhancing features. The line also boasts many cover-ups that complement the swimsuits.