Our inspiration doesn’t just come from the rugged workwear of denim pioneers, but from the free spirit and laid-back lifestyle of our Southern California roots. We find inspiration everywhere, from the secluded outlooks of Big Sur, to the old-school tattoo parlors of Venice and the beautiful beaches of Malibu. We reference music, art and photography - old and new - to create truly unique pieces that you’ll wear over and over again. Staying true to the rich heritage - and authentic, all-American spirit - of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. Since then, Lucky Brand has evolved from a denim company to a national sportswear brand with modern boho sensibility.


Lucky Brand Swim 2017 line will consist of tye dye techniques, tropical prints, romantic and ethnic print mixing, and border prints. Cover-ups will
comprise of about 30-35% of the business with key pieces that can easily transition from the beach to the city. Designs are created for the
contemporary thinking woman, coupled with a forgiving fit that appeals to a natural audience.